Available in a modern reprint, this is a very attractive copy of an early printing with better reproduction: The gradations of grey in the black & white illustrations are much better and the color illustrations are also sharper.
Andrew Loomis' crowning achievement was this thick volume: the best of all his instruction books.
From the dustjacket: "Intended for the artist who wishes to make illustration a career...Creative Illustration is a real professional course in the subject, worth many times its price."
From Loomis' introduction: "It is one thing to draw the figure well, but quite another to set that figure into a convincing environment, to make it tell a story, and to give it personality and dramatic interest. My purpose is to present what, in my experience, have proved to be the fundamentals of illustration."
Advanced concepts in picture-making for editorial or advertising illustration. Seven Parts: Line; Tone; Color; Telling the Story; Creating Ideas; Fields of Illustration; Experiment & Study.
Slightly warmer tones in the color plates of this printing make for warmer flesh tones.