David Lance Goines' studio in Berkeley has produced hundreds of graphics and graphic arts posters for bay area businesses and organizations (Chez Panisse, UC Berkeley, The Pacific Film Archives...) and his design aesthetic has permeated the area. David Lance Goines graphic arts posters ARE the graphic identity of Berkeley, California.

Seven-color offset lithograph poster. 24x12". Edition of 474.

DLG #38.

From Daniel Lance Goines' website:

Client: The Pacific Film Archive, University Art Museum, Berkeley

Revenge is a dish best served up cold. Tit for tat, an eye for an eye and a tooth for a tooth. Hurt for hurt, pain for pain, and a death for a death. Pain festers and breeds after its own kind, birthing generations of vengance. Nobody ever forgets anything, and in the tooth-grinding small hours of the morning we luxuriate in the imagined agony of our enemies, and they in ours. "Irish Alzheimer's" they call it: whole peoples who only remember their enemies, sometimes waiting until a full generaton has passed to wreak havoc on children whose father's guilt pulses through their veins. Blood spilled calls for blood, and that blood cries out from the ground for more blood. After a while the original stolen cow, or insulted honor or murdered brother is entirely eclipsed by the cascade of dead Hatfields and McCoys, ambushed on their way to church, shot in the back as they draw water, horrors escalating with every turn of the knife. If Cain shall be avenged sevenfold, truly Lamech seventy and sevenfold. The quickest way to end a war is to lose.

"Eye for eye, tooth for tooth, hand for hand, foot for foot." Exodus 21:24 "The voice of thy brother's blood crieth unto me from the ground." Genesis 4:10 "If Cain shall be avenged sevenfold, truly Lamech seventy and sevenfold." Genesis 4:24