Logo-a-gogo: Branding Pop Culture



In stock



From the publisher:

Packed with almost 5,000 images, Logo-a-gogo is an inspirational visual history of the iconic brand identities created by design supremo Rian Hughes over the past 20 years. It features case studies revealing the “making of” his famous logo designs for international clients in the fields of publishing, music, sports, telecommunications, fashion and more. He has specialized in creating logo designs for the comic industry, notably for DC and Marvel products, including Batman and Robin, Batgirl, the X-Men, Captain America, Wolverine, The Spirit, The Invisibles, Shade the Changing Man, and The Atom. He has also designed logos for posters, CDs, and clothing, and produced branding for clients such as Hasbro, the Cartoon Network, Virgin Airways, Eurostar, and the BBC.

This compendium is packed full of the best of his logo designs and offers an insight into the creative process behind his work. Preliminary sketches and alternative concepts appear alongside the final design, and Hughes is refreshingly candid about his experience of meeting briefs and finding creative solutions – sharing insider stories on the highs and the lows, and giving invaluable tips for getting brand identity right.

An essential reference for designers to draw on in branding and other graphic design projects, the book will also fascinate anyone interested in contemporary culture. This is as good as it gets for those looking for a source of cool and inspirational logo design.

About the Author:

Rian Hughes is an award-winning graphic designer, illustrator, comic artist, and typographer. In his studio, Device, he has produced watches for Swatch, Hawaiian shirts, logos for comic brands, and an iconoclastic revamp of British comic hero Dan Dare. His previous books include Lifestyle Illustration of the 50s, Lifestyle Illustration of the 60s, and Custom Lettering of the 60s & 70s.


Rian Hughes

Condition & Attributes

Very Fine, issued without dustjacket



Publishing Information


Physical Description

9 inches
9 inches
576 pages
color and black & white illustrations
cloth spine, pictorial boards