Out of print.
From the publisher:
Pencil, wash drawing, charcoal, brush and ink, pastel, cado pen, casein - any one of these media may be used to render a comprehensive. The universals that apply to all these media as well as the particulars that distinguish one from another are presented in Rendering Techniques for Commercial Art and Advertising.
By description and demonstration the author discusses the essential tools, simple perspective, types of layouts and roughs, color, figures in action, value relationships, and problems of specific subjects. All the examples shown in this book are actual jobs, finished or otherwise, and not just examples made up for the purpose of illustrating a point. Many of the comprehensives are shown in all their various stages - from the art director's rough through to the finished advertisement with the color photograph made from the artist's comprehensive.