Rendering Techniques for Commercial Art and Advertising


 

$30.00

In stock

54269
+

Description

Out of print.

From the publisher:

Pencil, wash drawing, charcoal, brush and ink, pastel, cado pen, casein - any one of these media may be used to render a comprehensive. The universals that apply to all these media as well as the particulars that distinguish one from another are presented in Rendering Techniques for Commercial Art and Advertising.

By description and demonstration the author discusses the essential tools, simple perspective, types of layouts and roughs, color, figures in action, value relationships, and problems of specific subjects. All the examples shown in this book are actual jobs, finished or otherwise, and not just examples made up for the purpose of illustrating a point. Many of the comprehensives are shown in all their various stages - from the art director's rough through to the finished advertisement with the color photograph made from the artist's comprehensive.

Features

Charles R. Kinghan
Charles R. Kinghan

Condition & Attributes

Very Good+ in Good dustjacket (small bumps to upper corners, otherwise very sound, dustjacket has several pieces missing along top edge)

Creators

Charles R.
Kinghan
Charles R.
Kinghan

Publishing Information

New York
Reinhold
1957
1st

Physical Description

10.4 inches
8.6 inches
160 pages
profusely illustrated in black & white with 18 pages in color
hardcover
cloth
English