Profusely illustrated interviews with Sergio Aragones, Paul Coker, Jack Davis, Mort Drucker, Johnny Hart, Al Jaffee, Bob Jones, Norman Rockwell, Arnold Roth, and Maurice Sendak. Each artist explains how he works in a variety of mediums with an analyses of tools and techniques. They discuss how they create and render cartoon figures, caricatures, animals, gag and panel cartoons, advertisements, and childrens book illustrations. Interviews conducted by and book written by long-time Mad writer-editor Nick Meglin.