I read this concise guide to starting and managing a successful Kickstarter campaign in a couple hours and felt like I was ready to get started. The writer uses as her case studies indy comics and graphic novels, so the examples are very applicable to artists and creators wanting to self-publish books.
From the publisher:
Having successfully funded two Kickstarters for her comic Boston Metaphysical Society, writer/creator, Madeleine Holly-Rosing shares her very specific and practical strategies for running a successful crowdfunding campaign with a goal of under 10K. Having taught this as a class at Pulp Fiction Books and Comics in Culver City, the book is designed for individual creators who cannot afford to hire a team or a PR person. The book covers social media, public relations, preparing your email list, interviews/podcasts, reaching out at Comic Cons and other events, crunching those numbers, avoiding postage pitfalls as well as developing your Kickstarter homepage, pre-launch strategy, campaign strategy and fulfillment.
About the Author:
A TV, feature film and comic book writer, Madeleine is the winner of the Sloan Fellowship for screenwriting, and the Gold Aurora and Bronze Telly for a PSA produced by Women In Film. She also won numerous awards while completing the UCLA MFA Program in Screenwriting. While producing her steampunk comic, BOSTON METAPHYSICAL SOCIETY, Madeleine has successfully funded two Kickstarter campaigns and taught Kickstarter classes geared toward the independent creator.