In the 1930s, throughout the Western world, Mickey Mouse became more famous and popular than Santa Claus. Young and old could meet him “in person” in Thanksgiving parades and in the elaborate “Toylands” of department stores; they could admire his antics in witty marionette shows and in spectacular store windows; everywhere they looked, they saw Mickey and his friends.

The phenomenon lasted almost a full decade and resulted from the efforts of talented artists like Sue Hastings, the Hestwood Brothers, and Jean Gros. The events were orchestrated by Disney’s master of ceremonies, marketing genius Kay Kamen.

In this beautifully illustrated volume, Didier Ghez tells this astonishing story for the first time, with the help of rarely-seen documents rediscovered in the Walt Disney Archives and in dozens of private collections.

Mickey Mouse may not have stolen Christmas, but in the 1930s when the holidays arrived, he stole the show!

*****

We are now taking pre-orders. The book will arrive at our store mid-January. Books will begin shipping immediately upon arrival.

A bookplate signed by author Didier Ghez is available for this book at no extra cost. Simply choose that option.

*****

After The Making of Walt Disney's Fun and Fancy Free, The Origins of Walt Disney's True-Life Adventures, and Walt Disney & El Grupo in Latin America, Mickey Mouse in the 1930s - The Christmas Season is the fourth volume in the Hyperion Historical Alliance's Academic Monograph Series. Each hardcover volume is profusely illustrated, averaging more than one illustration per page.

For more information about the Hyperion Historical Alliance publications, visit: www.hhapress.org/

Award-winning Disney historian Didier Ghez has published extensively on Disney animation and film history. His books include the multi-volume They Drew As They Pleased -- The Hidden Art of Disney art book series exploring Disney concept artists, the Walt's People interview series, and others. In 2018, he received the prestigious June Foray Award for significant and benevolent impact on the art and industry of animation.

Mickey Mouse in the 1930s - The Christmas Season is available to bookstores, museum stores, and other retailers through Stuart Ng Books. Contact us for further details.

This is a pre-order item. If your order contains both in-stock items AND pre-order items, your package will only be shipped once the pre-order item is available. If you would like to receive the in-stock item quickly, it is best to place two separate orders.