Now Playing tells the highly visual story of the movie posters painted by artists who were commissioned by theater owners in their communities. Unencumbered by having actually seen the films they were promoting, these artists were free to improvise, resulting in dramatically different renderings for the same film. Slide, Powell and Berthelsen present the first comprehensive and original research on this art form, and illustrate it with posters that have been lost to the public eye until now.
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