"Comics and Advertising" An incredible, gloriously illustrated survey of the use of the comic strip and comic strip artists in French advertising decade by decade. The first edition was published in 1986 and this new edition takes the survey up to the present--adding the best advertisements of the last 25 years!

Contents:

• Let the party begin...--1900-1954
• The illustrious children's press--the 1950s and 1960s
• The multi-revolutionary years--the 1960s and 1970s
• The new Generation--the 1980s
• Images for everyday life--the 1990s to now
• The luxury houses meet comics--from 1990 to today

133 artists, including multiple pieces by: Francois Avril, Charles Burns, Yves Chaland, Pierre Clement, Serge Clerc, Dupuy-Berberian, Floch, Floc'h, Jean-Claude Forest, Andre Franquin, Jean Giraud, Herge, Liberatore, Milo Manara, Walter Minus, Morris, Ever Meulen, Petit-Roulet, Marguerite Sauvage, Francois Schuiten, Slocombe, Joost Swarte, Jacques Tardi, Uderzo, Wolinski, and others.

If you own the 1986 edition, half of this edition is entirely new material.

From the publisher:

Alain Lachartre has worked his entire career in the world of advertising, in favor of an intelligent use of comics. Objectif Pub presents the relationship between comics and advertising, from 1900 until now. This beautiful book, richly illustrated, is full of unpublished information. Different chapters put the work of 133 artists into perspective decade by decade. Whatever the period, comics are an extremely rich field of exploration for the designers who work for them. This book pays tribute to this alliance of comics and advertising, in perfect harmony with each of the eras that this couple has gone through!

Resume:

Alain Lachartre a travaillé toute sa carrière dans le monde de la publicité, en faveur d'une utilisation intelligente de la bande dessinée. Objectif Pub présente les rapports entre la BD et la pub, de 1900 jusqu'à maintenant. Ce beau-livre, richement illustré, regorge d'informations inédites. Différents chapitres mettent en perspective les travaux de 133 artistes : début du 20e siècle, la presse enfantine des années 50-60, les années 70, la génération des eighties, de 1990 à nos jours et le futur. Quelle que soit la période, la bande dessinée est un terrain d'exploration extrêmement riche pour les dessinateurs qui travaillent pour elle. Ce livre rend hommage à cette alliance de la bande dessinée et de la publicité, en parfaite harmonie avec chacune des époques que ce couple a traversées !