Includes a limited edition illustrated bookplate signed by Al Jaffee!

410 fold-ins, every one from the beginning through 2010! Plus one brand new fold-in exclusive to this set! With introductory essays by Al Jaffee; New York Times cultural critic Neil Genzlinger; cartoonist Jules Feiffer; and Pixar's Pete Docter.

From the publisher:

Al Jaffee's fold-ins, on the inside back cover of virtually every issue of MAD Magazine since 1964, have become an icon of American humor. Generations have grown up with Jaffee's inspired skewerings of our foibles and cultural conundrums. Issue after issue, each Fold-in requires the reader to simply fold the page so that arrow A meets arrow B to reveal the hidden gag image, a simple idea that masks both undeniable artistic ingenuity and comic timing. In this deluxe four-volume set, each of the 410 fold-ins is reproduced at its original size, with a digital representation of the corresponding "folded" image on the following page (so collectors won't have to "fold" their book to get the jokes). Featuring insightful essays by such luminaries as Pixar's Pete Docter and humorist Jules Feiffer, The MAD Fold-In Collection is the definitive gift for the millions of fans who've grown up with MAD for nearly 60 years.

Al Jaffee began his career in comics in 1941, and is the creator of the innovative MAD fold-in. Pete Docter is the Oscar-winning director of the celebrated Pixar films, Monsters, Inc. and Up. Jules Feiffer is a Pulitzer Prize-winning cartoonist, author, and playwright. Neil Genzlinger is a cultural critic for the New York Times.