Trademarks of the 20's and 30's presents a fascination collection of the most ingenious designs and devices ever to represent a commercial product or service. These two remarkable decades were times of sloganism, radio jingles, and visual puns. In terms of graphic design, the trademarks bridged the simplistic naiveté of the early century with the studied sophistication of the Madison Avenue approach. In some respects, these designs might be termed pre-television graphics and many of the trademarks were designed to illustrate the catch-phrase slogans of early radio commercials. Trademarks of the 20's and the 30's is a book for the graphic designs and commercial artist, and will delight the nostalgia buff and collector of Americana.